British Empire Medal Philanthropist, humanitarian, entrepreneur, scientist, and Founder of Autoimmune Support and Awareness Foundation, Asal is working with the Finding Penrose Film Team and hoping to attach film funding investors to the project.

Asal is also a mother who has fought back from devastating illness to turn her life around. On top of that, Asal is a public speaker, mentor and motivator.
Diagnosed with the rare autoimmune condition Diffuse Systemic Scleroderma in 2005 and given just six months to live, she faced terminal illness as a single mum – as well as a financial ruin following the breakdown of her marriage.
Despite her ordeal, Asal refused to go under, and instead, she painstakingly set out to rebuild her life and career. Her condition, which severely affects the skin and organs, meant she was used to regular hospitalization, and it was while meeting other chronically ill patients that her idea to create remedies for those with similar disorders was born.

I'm honoured to be part of this incredibly moving true story. We have to feel the essence of Penrose before we can truly know empathy.

Having previously studied medicine and law, and with qualifications in aromatherapy and holistic skincare, Asal used her knowledge to develop Jeunvie, which launched in 2013 and is now one of the world’s leading, multi-award-winning organic skincare ranges. Containing more than 70 natural ingredients and essential oils, the hydrating chemical-free products are suitable for anyone with sensitive or allergy-prone skin, as well as those with more serious skin conditions.
In 2018, Asal launched Essential Vie, a skincare collection for mums and babies, which is also made entirely from fruit extracts, essential oils and select botanical ingredients. Suitable for all skin types, the products are approved and recommended by Dr Nadia Yousri, Fellow of Royal College of Gynaecologists & Obstetricians.

Finding Penrose is a story that resonates with my humanitarian conviction for equality and showing empathy no matter the colour, race, conviction, or social standing.

Asal was awarded a BEM – British Empire Medal in 2019, for work developing natural skin care innovation. Asal was also awarded the very prestigious ‘Legion of Honour’ in Spain. Held in Barcelona, annually, the Legion of Honour, also known as the ‘Chevalier Medal of Honour’ recognizes game changers across various industries and presented for innovation, quality and service. Asal received this and similar awards in France and Belgium, for her work creating Jeunvie and helping so many other people improve their quality of life.
She has been ghostwriting for various National publications and has been a Contributor to celebrity publications such as Live to 100 with Dr Hilary Jones.

To show such resilience is admirable. To finally get what he deserved is heart-warming, but tragic. Sadly, we only learn our lessons and open our eyes through human suffering.

Asal has been a health and wellbeing columnist for Chiswick Herald and Chiswick Woman magazine. She is a published author under a pen name and is recently a columnist for a national newspaper.

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 Humanitarian, entrepreneur and scientist, Asal Shirazi BEM, is working with the Finding Penrose film team to secure film funding.